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Shoteria, alcohol & rehab station

Profile: Bar, Task: Logo, Visual Identity

Shoteria is a new concept for a shot pub — this is the same place you get your alcohol shots and rehabilitation drinks — "station of first alcoholization / station of rehabilitation" .
This duality had to appear in the logo and later on in the graphic materials, sometimes subtle, sometimes with campaigns dedicated to it. The logo does this in a minimal but visible way, allowing it to be outspoken without a symbol.

The typographic nature allows it to be used wherever and say "Shoteria" immediately.

photos  © Victor Arsene, Alin Popescu
interior design © Alina Turdean