Calif

Profile: Food  Task: Logo, Branding, Visual Identity


Concept and graphic design for the loyalty cards of Calif, the Turkish cuisine kebab boutique, in Romania. This is a more interactive way of owning and presenting a simple brand card, that can complement the standard line of graphic materials in a more unconventional manner.

The concept of this is played upon the mustache stereotype found in the Turkish culture, giving here a sense of hierarchy, correlated with the amount of discount received on the card - Vizier, High Vizier, Pacha and Sultan.