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Bean Section

Profile: Coffee place, Coffee Roaster Task: Logo, Art Direction

Coffee made by an awarded barista with coffee beans roasted by a world champion - this is Bean Section. Tasked with creating their logo, I felt like the personality that I needed to create would be artistic, to suit the masterful coffee process, strong, to keep the artistic from going too carried away and elegant to position it self as premium.
Using clean simple lines to create visual movement and arranged imperfectly, the lines create images of flames/waves/foliage and wilderness.
This approach, very much in contact with my current inspiration is defined as a search for a successful blend between Swiss style and ornament.