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Profile: Food  Task: Logo, Branding, Visual Identity

Concept and graphic design for the loyalty cards of Calif, the Turkish cuisine kebab boutique, in Romania. This is a more interactive way of owning and presenting a simple brand card, that can complement the standard line of graphic materials in a more unconventional manner.

The concept of this is played upon the mustache stereotype found in the Turkish culture, giving here a sense of hierarchy, correlated with the amount of discount received on the card - Vizier, High Vizier, Pacha and Sultan.

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© 2018 Victor Bartis